SEO Myths – Search Engine Optimization (SEO), your Google ranking, placement, etc.. Whatever you call it, I’m here to dispel the myths and give you my input on maximizing your efforts properly. When I started learning about web design, SEO was a huge part of building successful websites that I had overlooked in the early stages. It wasn’t until I was making major changes to my website three years ago that I needed a plan on how to implement SEO correctly on my site. Learning about Search Engine Optimization also gave me added value to my clients when I’d design and build them a website. Not only did I have client work for web design projects, but I was able to practice my S.E.O “tactics” if you will, and hone them with trial and error at no additional cost to my client(s).
Let’s start with the myths. Things you may believe to be true about SEO and what the truths are behind these SEO myths.
SEO Myths and Mythbusting
Myths and rumors can be built and explode overnight. Listening to these can really do some damage to your website and business. Much like opinions, any information on the internet could be taken in a multitude of ways, and it’s not hard to start panicking about things that pick up momentum. Honestly, i’d suggest you nip all negative thoughts in the bud before they bloom into an SEO thorn-bush, and instead begin researching SEO tips or strategies from reputable sources like Google, Moz, WooRank, and other large names. It doesn’t take long to narrow down what you should be doing, and if you’re not reading about SEO you definitely shouldn’t be trying to implement it into your website.
1. SEO Is a Scam
Well, i’m sure theres a reason that has lead you to this opinion. Perhaps you’re paying $40-$50 a month on SEO, to a provider that promises you top or page one rankings, and have been for a while – but you’re not seeing results. Yeah, i’m pretty sure you’re being scammed. I don’t see how anyone can honestly dedicate hours upon hours per month into optimizing your website for search and charge you next to nothing unless they’re very new to the industry and still learning, or just ripping you off.
Unless your SEO provider is putting in some serious time and effort into researching your market, target audience, keywords, etc… and implementing and testing their SEO efforts continually, then no matter what price you’re paying for SEO services, you’re getting taken for a ride. SEO isn’t a “quick fix” solution that can show results in a matter of days. SEO takes time to build trust, quality, and valuable content that search engines like Google love. With that said, lets drift into the second point I want to make on set myths.
2. Search Engines Will Find My Website
Yeah, they will, kinda. What are they finding your website for? By asking that question, I’m asking what content are search engines actually finding and indexing? Think about it, if you were going to search for a company or provider that does what you do, what would you type into Google? Do you see your website, social media profiles, or your press releases?
The “google will find me” mentality is all to common with webmasters now. Do you use Google Analytics or Webmaster Tools? If you do – great job, take a look at your daily visits and CTR (Click Through Rate). See any gaping white space between the hours and days on your site sessions? This likely means you’re not getting found for the right reasons, or you have next to no indexed content and completely irrelevant keywords and/or content for your industry. It’s time to take action!
3. Paid Search Improves Organic Rankings
No, not in the slightest. People seem to believe this though, and i’m still not sure why. There’s no direct relationship where paying to advertise your website on Google, Bing, or any other website that helps increase your organic search engine results and rankings.
This kind of S.E.O myth has a lot of businesses wasting money on what could very well be a good keyword or phrase, but don’t see any real results or conversions for two reasons.
- Almost everyone ignores those paid search results that appear on Google and other Search Engines.
- Again, this does nothing for your organic search ranking.
4. I Don’t Need To Optimize Images
Images on your website can be optimized themselves with compression, caching, etc… But what I’m focusing on in this SEO myth is ALT tags and META descriptions. Lets say you’re searching online for some new shoes. You’re likely to use the brand name, color, size and so on in your search, right? Sometimes Search Engines display images of what you’re looking for, and that’s where SEO plays a nice part in sourcing organic results along with keyword page results. The image results are a direct link to the source or that image, or the page it’s hosted on. Not only does using the appropriate ALT tags and image descriptions help search engines index and display those images for relevant searches, but you’re creating an organic link to your site from that result.
Theres more that can be said for this SEO myth on page speed and load times for images that help with search rankings, but i’ll save that for another time.
5. We’ve Done Some S.E.O We’re All Set
Don’t fall into this rut. There’s a lot of people who still think that SEO is a one time thing. It’s not! I think this has to be the worst SEO myth there is, because a large majority of website owners don’t understand that Search Engine Optimization is a continual process. Absolutely everything that goes on your website will eventually get lost in the sea of search results if you don’t continue to optimize your website for search engines. This involves keyword research, well built and quick page load times, images (we touched on this one already) and more. Just because your site was optimized back in 2010 for search terms your potential customers were looking for online, doesn’t mean that it’s still relevant today. And if it is, off-page SEO and new content will only further increase your potential to be found because all search engines love new and regular content – and they love to display it.
To Finalize On SEO Myths
These are just a few SEO myths that i’ve heard and educated clients on before. I hope that you reading about these myths helps you better understand that just doing a little can by far, help you conquer the plethora of SEO myths. I hope that this post helps to clarify any areas of SEO myths that you may have thought to be true. It was my goal to dispel these myths at first, but instead I wanted to create this post to educate anyone who may read it – while inspiring a little curiosity so that you may take the time to research into the proper SEO techniques and implement them as you grow your online presence.
Please feel free to share your views and tips, or ask me any SEO questions that you may have here in the comments.