3 Things Freelancing Has Taught Me

3 Things Freelancing Has Taught Me

Freelancing sounds like the ideal lifestyle, right? Get up when you want, work with who you want to, and charge what you want to. To many, freelancing sounds like the perfect life/work choice – but many of us are are scared to take the steps toward working for ourselves and i’m sure a large number of those people who think about freelancing never take that first step because they’re afraid of failure. I’n this post I want to share with my readers three things freelancing has taught me, which I had no idea I’d ever learn or have a need to understand. Hopefully this will help some of you that may be on the fence about starting your freelance voyage. Freelancing: Starting Is the Biggest Hurdle As human beings, we’re worried about the uncertain, and pondering all the possibilities of freelancing is definitely a scary thought for a lot of us. When I decided to begin freelancing, I was caught between a rock and a hard place due to immigration/work/visa restrictions – and this made my thoughts about freelancing even harder to focus on or get a clear perspective on. I want you to know this though; Taking the first step toward freelancing and working for yourself (at least for me) was the hardest part. I got so confused, frustrated, and worried about things I have no control over – till the point where I just thought “screw it, the worst I can do is fail.” Nobody gets anywhere by being idle and not taking risks, opportunities or chasing ideas. So, I made the commitment by purchasing my domain...
5 Ways to Attract Clients

5 Ways to Attract Clients

With the start of a new year comes new challenges, some things come to an end, and new beginnings arise. Last year I got to work with some truly amazing clients. Not that all of my clients aren’t amazing, I just wanted to let you know the consistency is there. That being said, I didn’t get to work on awesome projects, with great clients from the very beginning of my freelance adventure. I wanted to write this post mainly to help those that are just beginning their freelance journey, or newer freelancers. As freelance creatives, we are always looking for interesting new ways to approach things along with new ways to attract clients, and I hope that this post will help you achieve your goals in 2018. How Do You Attract Clients? Yeah, I know me asking you the same question you’re asking seems weird, but what are you currently doing to find new projects? It’s not that i’m genuinely wanting to know, more of a question you should be asking yourself. Evaluate your current efforts, and pinpoint what’s working and what isn’t. This is the beginning to getting more quality clients in the new year. Perhaps you’re spending money that you don’t need to on Facebook or other social media advertising? Maybe you’re committing too much time to your website and not seeing enough traffic or conversions in return for your efforts? Whatever isn’t making the cut and drawing in new interest that has a good conversion, evaluate how you can change this. When I first started freelancing, I focused so much on social media. Twitter, Facebook, and...
7 Questions to ask Clients before a Design Project

7 Questions to ask Clients before a Design Project

Nobody likes asking difficult questions, more so when it comes to hiring others to perform a specialized skill or service for us. We typically hope to just find the best person, within our budget, and have them take care of everything. However, questioning potential clients in the design industry is vitally important to understanding the clients needs, and goals. However, there’s much more to it than that. When I first started Freelancing… I began freelancing full time almost seven years ago. When a project inquiry came through to my inbox, I’d immediately hit my reply button and ask the sender a few quick questions like “what’s your design budget?” and “do you have any existing brand materials I can see?”. Shortly after figuring out what this company or person did (or so I thought) I’d send them an estimate for their project and want to get started as soon as possible. Unfortunately, the majority of these in queries never turned into projects, and for about two years I had to actively seek new clients as a means to bring in new projects. I was completely overlooking the opportunity to fully understand the clients needs, goals and business. Through trial and error of asking over fifty diffident questions, I’d come up with around ten really important questions that were landing me more projects, and helping me understand my clients and their goals much more effectively so that I could decide which projects were worth perusing. Here’s what I think are the best questions to ask a client before you begin a design project. 1. What will a successful completion of...
5 SEO Myths and Tips

5 SEO Myths and Tips

SEO Myths – Search Engine Optimization (SEO), your Google ranking, placement, etc.. Whatever you call it, I’m here to dispel the myths and give you my input on maximizing your efforts properly. When I started learning about web design, SEO was a huge part of building successful websites that I had overlooked in the early stages. It wasn’t until I was making major changes to my website three years ago that I needed a plan on how to implement SEO correctly on my site. Learning about Search Engine Optimization also gave me added value to my clients when I’d design and build them a website. Not only did I have client work for web design projects, but I was able to practice my S.E.O “tactics” if you will, and hone them with trial and error at no additional cost to my client(s). Let’s start with the myths. Things you may believe to be true about SEO and what the truths are behind these SEO myths. SEO Myths and Mythbusting Myths and rumors can be built and explode overnight. Listening to these can really do some damage to your website and business. Much like opinions, any information on the internet could be taken in a multitude of ways, and it’s not hard to start panicking about things that pick up momentum. Honestly, i’d suggest you nip all negative thoughts in the bud before they bloom into an SEO thorn-bush, and instead begin researching SEO tips or strategies from reputable sources like Google, Moz, WooRank, and other large names. It doesn’t take long to narrow down what you should be doing,...
Designing Better Business Cards

Designing Better Business Cards

There’s a lot to be said for designing better business cards. In this post I want to give you some tips and ideas that will help you evaluate your current business cards, and… Come up with “not the norm” designs that stand out for the right reasons. Reconsider decisions you currently make in your design process. Different print and finishing options Define your business cards purpose, and effectively achieve that purpose. Look at Other Peoples Business Cards Evaluating other peoples business cards is something I always do out of habit. I tend not to read into the general design so much as I used to, but most people do, and they do it subconsciously. Without realizing, if someone hands you a busy and cluttered business card, it feels overwhelming. Most of the time there’s little to no place for the eyes to settle and read information because there’s simply just too much information, or too many images on that card. The same can be said for one color cards. I’m sure you’ve picked up, or been handed a card like this before. These type of cards can be effective, and we’ll touch on that later in this post. However, for the most part, these types of cards are usually budget business cards, and on occasion are just a poor design choice of the card owner. If you have any business cards like this in your collection, take a look at them and study the layout and card stock they’re printed on. What makes that card stand out and why? Diversify Your Business Card Design Perhaps in your accumulation of...