How I Create a Brand Strategy

How I Create a Brand Strategy

When it comes to building a brand, there’s more at play than just a logo and some pretty visuals. Any professional brand designer knows this, and starts off every project from a strategy based foothold. Brand strategy in simple terms is: part of your business...
Do I Need a Brand Style Guide?

Do I Need a Brand Style Guide?

So you’re here because you’re asking if you really need a brand style guide? Perhaps you’re talking to some logo and brand designers or firms, or maybe you’re wondering if that corporate identity style guide they make you follow at the office...
Does my Logo Suck?

Does my Logo Suck?

Have you ever asked yourself, “does my logo suck?” or “Do I have a bad logo?”. To my surprise, there’s a lot of people asking this on the internet. So beyond the clear pandemic of potentially bad logos, let’s answer this questions...
Psychology of Color

Psychology of Color

Picking brand colors is somewhat of an artform. I think designers and artist really overlook just how much of their own talent and expertise really goes into this. After all, it’s something we do almost day in and day out. So, since we’re so accustom to...
How To Build a Disruptive Brand

How To Build a Disruptive Brand

How Do You Build a Brand? Building a brand is no walk in the park, but exactly how do you build a brand? I’d love to cover every possible detail here, but there’s simply too many variables for each and every possible brand or future brand. Heck, the...
Qualities Of Successful Business Owners

Qualities Of Successful Business Owners

I’ve been in business for over a decade now. I’ve been fortunate enough to work with some truly amazing and wonderful clients. It’s fair to say, I’ve seen a good share of businesses launch, and I’ve seen more than a few of them fall flat...