5 Ways to Attract Clients

5 Ways to Attract Clients

With the start of a new year comes new challenges, some things come to an end, and new beginnings arise. Last year I got to work with some truly amazing clients. Not that all of my clients aren’t amazing, I just wanted to let you know the consistency is there. That being said, I didn’t get to work on awesome projects, with great clients from the very beginning of my freelance adventure. I wanted to write this post mainly to help those that are just beginning their freelance journey, or newer freelancers. As freelance creatives, we are always looking for interesting new ways to approach things along with new ways to attract clients, and I hope that this post will help you achieve your goals in 2018. How Do You Attract Clients? Yeah, I know me asking you the same question you’re asking seems weird, but what are you currently doing to find new projects? It’s not that i’m genuinely wanting to know, more of a question you should be asking yourself. Evaluate your current efforts, and pinpoint what’s working and what isn’t. This is the beginning to getting more quality clients in the new year. Perhaps you’re spending money that you don’t need to on Facebook or other social media advertising? Maybe you’re committing too much time to your website and not seeing enough traffic or conversions in return for your efforts? Whatever isn’t making the cut and drawing in new interest that has a good conversion, evaluate how you can change this. When I first started freelancing, I focused so much on social media. Twitter, Facebook, and...
7 Questions to ask Clients before a Design Project

7 Questions to ask Clients before a Design Project

Nobody likes asking difficult questions, more so when it comes to hiring others to perform a specialized skill or service for us. We typically hope to just find the best person, within our budget, and have them take care of everything. However, questioning potential clients in the design industry is vitally important to understanding the clients needs, and goals. However, there’s much more to it than that. When I first started Freelancing… I began freelancing full time almost seven years ago. When a project inquiry came through to my inbox, I’d immediately hit my reply button and ask the sender a few quick questions like “what’s your design budget?” and “do you have any existing brand materials I can see?”. Shortly after figuring out what this company or person did (or so I thought) I’d send them an estimate for their project and want to get started as soon as possible. Unfortunately, the majority of these in queries never turned into projects, and for about two years I had to actively seek new clients as a means to bring in new projects. I was completely overlooking the opportunity to fully understand the clients needs, goals and business. Through trial and error of asking over fifty diffident questions, I’d come up with around ten really important questions that were landing me more projects, and helping me understand my clients and their goals much more effectively so that I could decide which projects were worth perusing. Here’s what I think are the best questions to ask a client before you begin a design project. 1. What will a successful completion of...