7 Questions to ask Clients before a Design Project

7 Questions to ask Clients before a Design Project

Nobody likes asking difficult questions, more so when it comes to hiring others to perform a specialized skill or service for us. We typically hope to just find the best person, within our budget, and have them take care of everything. However, questioning potential clients in the design industry is vitally important to understanding the clients needs, and goals. However, there’s much more to it than that. When I first started Freelancing… I began freelancing full time almost seven years ago. When a project inquiry came through to my inbox, I’d immediately hit my reply button and ask the sender a few quick questions like “what’s your design budget?” and “do you have any existing brand materials I can see?”. Shortly after figuring out what this company or person did (or so I thought) I’d send them an estimate for their project and want to get started as soon as possible. Unfortunately, the majority of these in queries never turned into projects, and for about two years I had to actively seek new clients as a means to bring in new projects. I was completely overlooking the opportunity to fully understand the clients needs, goals and business. Through trial and error of asking over fifty diffident questions, I’d come up with around ten really important questions that were landing me more projects, and helping me understand my clients and their goals much more effectively so that I could decide which projects were worth perusing. Here’s what I think are the best questions to ask a client before you begin a design project. 1. What will a successful completion of...