Designing Better Business Cards

Designing Better Business Cards

There’s a lot to be said for designing better business cards. In this post I want to give you some tips and ideas that will help you evaluate your current business cards, and… Come up with “not the norm” designs that stand out for the right reasons. Reconsider decisions you currently make in your design process. Different print and finishing options Define your business cards purpose, and effectively achieve that purpose. Look at Other Peoples Business Cards Evaluating other peoples business cards is something I always do out of habit. I tend not to read into the general design so much as I used to, but most people do, and they do it subconsciously. Without realizing, if someone hands you a busy and cluttered business card, it feels overwhelming. Most of the time there’s little to no place for the eyes to settle and read information because there’s simply just too much information, or too many images on that card. The same can be said for one color cards. I’m sure you’ve picked up, or been handed a card like this before. These type of cards can be effective, and we’ll touch on that later in this post. However, for the most part, these types of cards are usually budget business cards, and on occasion are just a poor design choice of the card owner. If you have any business cards like this in your collection, take a look at them and study the layout and card stock they’re printed on. What makes that card stand out and why? Diversify Your Business Card Design Perhaps in your accumulation of...
Free Halloween Vector Faces

Free Halloween Vector Faces

Here’s a set of Free Halloween Vector Faces perfect for your next spooky print or digital design. Things are getting a little creepy in the month of October. Halloween is almost here, and I thought I’d share these cute little Halloween Vectors with you. So if you’re getting ready for that next client project, or just have a spooky design in mind, you’re in luck. Here’s five Free Halloween Vector Faces for your next spooktacular project! You can download these below. Download FREE...
The Importance of Self Branding

The Importance of Self Branding

You may have heard or read about self branding before, but what exactly is it and what’s so important about it? Branding as a whole is your entire identity as a business, the personality that portrays what you do and how you do it, and should exude the quality or emotion you want to be remembered for. If you’re a business owner or graphic designer, you should know this. Unfortunately many freelancers, entrepreneurs, and business owners either don’t know how important self branding is, or don’t do anything about it because they don’t know how to or where to start. This is a serious issue, especially for startups and small businesses. The Most Common Problem With Branding Let’s start from the roots here. You’ve got a logo, business cards, and other stationary that’s brand consistent, it’s well designed and you’re really happy with them. Your website has been freshly redesigned to be mobile responsive, and everyone you’ve shown it to compliments it, but you’re just not having as much success at pulling in new clients or prospects as you first thought you would, or clients and prospects seem to ask a lot of questions that may have obvious answers to you as a business owner. Ask yourself this; “Does my branding reflect what I/we do as a whole and who I/we are?.” Think long and hard about this and be brutally honest with yourself. If the answer is no, then your branding is likely inconsistent and a poor reflection of what your business model is, what you do, and how you do it. This is one of the most...
How To Edge Paint Business Cards

How To Edge Paint Business Cards

So you want to know how to edge paint business cards? When is comes to business cards, everyone is looking for that little something to set their cards off and make them stand out. Edge painting businesses cards is a great way of introducing a jolt of color and adds extra interest to your cards. Unfortunately, having your cards sent to a boutique printer or finisher for edge painting can be time consuming and expensive. So, here’s a step-by-step guide on how I painted the edges of my business cards. Edge Painting Preparation Before I started painting my cards, I took the cardboard backer from an old note pad to use as a mat. I’d recommend using a sturdy card as a mat for your cards to sit on. Newspaper or wax paper is very thin and wax paper is not absorbent at all, so you’ll likely have a lot of wet paint or ink sitting at the base of your card stack while you wait for your painted cards to dry. Next, I knocked my cards into a block by holding them in a small stack (around 10-15 cards) making sure all my edges were as even as possible. This is probably the most important step. If you don’t get your cards knocked into a uniform block, chances are your paint will bleed and seep onto the faces and backs of your business cards. I set a scrap piece of cardboard on top of my business cards to prevent any paint from getting on the face of my top card. I also used the card to help me...
Avoid Hitting The Creative Wall

Avoid Hitting The Creative Wall

Something that happens to everyone at some point in their life is ‘hitting the wall’ not in the literal sense, but the “creative wall” if you will. The expression itself may have a fairly diverse definition from person to person, but in general, for creatives it boils down to a handful of things that lead us to that creative barricade or obstacle we just can’t seem to overcome, or a problem we struggle to solve. So in this post I want to help address those obstacles and share with you how I overcome them, and how you can try and avoid them in the first place, because avoiding hitting the creative wall is a lot more efficient than having to try and overcome it. Prevention over a cure is what we’re aiming for. The best way to comprehend a problem is to break it down into smaller chunks and deal with those chunks individually. So first of all let’s look at a few common things that can force us into hitting that creative wall, then break it down from there. What can make us hit the creative wall? There’s a lot that can drive a creative professional speeding right into the creative wall. This is a brief list of a few things i’ve found myself dealing with in my freelance career, along with the steps that I’ve taken to digest and overcome them. Lack of inspiration Creative constraints Lacking confidence/experience External real life issues/influences Revision after revision, after revision… after revision, and more revisions… Sure, there’s always more that you could add to this list, but i’ve found that...