Designing Better Business Cards

Designing Better Business Cards

There’s a lot to be said for designing better business cards. In this post I want to give you some tips and ideas that will help you evaluate your current business cards, and… Come up with “not the norm” designs that stand out for the right reasons. Reconsider decisions you currently make in your design process. Different print and finishing options Define your business cards purpose, and effectively achieve that purpose. Look at Other Peoples Business Cards Evaluating other peoples business cards is something I always do out of habit. I tend not to read into the general design so much as I used to, but most people do, and they do it subconsciously. Without realizing, if someone hands you a busy and cluttered business card, it feels overwhelming. Most of the time there’s little to no place for the eyes to settle and read information because there’s simply just too much information, or too many images on that card. The same can be said for one color cards. I’m sure you’ve picked up, or been handed a card like this before. These type of cards can be effective, and we’ll touch on that later in this post. However, for the most part, these types of cards are usually budget business cards, and on occasion are just a poor design choice of the card owner. If you have any business cards like this in your collection, take a look at them and study the layout and card stock they’re printed on. What makes that card stand out and why? Diversify Your Business Card Design Perhaps in your accumulation of...