Logo Design

Logo design is meant to identify your brand, business, product or service. It’s not meant to explain your name and what you do. Sometimes this can be conveyed in smart or clever ways, but great logos identify and distinguish a brand through simplicity. Think the swoosh, bitten apple, or the golden arches.

A well designed logo for your business or product will be easily memorable and recognizable. It will communicate and resonate with your target audience on a level applicable to them. There’s a difference between a logo and a brand. While a logo makes up part of your brand and identity, it’s neither of those things.

logo design examples of great logos

What Is Logo Design?

Logo design is the skillful art of creating a visual mark for a company or brand. A logo typically consists of an icon or symbol, brandmark, typography, or a mixture of these.

Logo design however, is not art. Good design solves problems, and so does good logo design. Design is objective (as in it has a goal to achieve.) Art on the other hand is subjective (based on interpretation, opinions or tastes.) A subjective goal focuses on a personal interpretation of the subject, while an objective goal is based on factual data.

How Important is a Logo?

Your logo is usually the first thing potential customers will see when they come in contact with your marketing touchpoints or pass by your business or its products. Often, a logo begins creating the brand feeling in consumers minds. The same is true for your prospects or customers.

A well-designed logo will communicate the type of or emotional connection your customers will have when they think of your overall products or services. This is just the tip of the entire brand.

How Much Does it Cost?

Project costs depend on each company. Designing for brand on a national scale with a hundred year history is a much different kind of project compared to designing for a new local business startup. There’s a few things I need to know and understand about your business before I can quote your project.

To start a conversation, let me know what your pain points are, your business goals, the direction you’re trying to take your business in, and how you’d like help with the right logo design for your business.

How Long Does it Take To Design?

Previous projects have lasted anywhere from a couple weeks to a few months. The amount of time your project takes depends on the elements and complexity of your design needs. Other considerations like decision makers in your business and areas beyond my control will factor into the turnaround time for your project. All project scopes and agreements will have a timeframe estimate outlined.

If you’d like to know more, here’s some extra information on my client design process.

Do I need a Logo Designer?

Let’s be honest, everyone could use the help of a professional logo designer for their business image. When a professional logo designer creates a logo, customers instantly recognize it. There’s a particular quality and objective to this professionalism. Not only is it obvous to customers, but you gain the confidence of knowing your business has a professional image. One you can stand behind. 

Other Questions?

I welcome all questions, and would love to hear from you. I also have an F.A.Q section where you might find answers to your questions too.


Is your logo giving you the right image?