Hello. I’m Joe Hirst,

logo designer, strategist, and brand identity designer.
I help revolutionary small businesses build revolutionary brands, with more than visuals

joe hirst face animation

Your Logo is Not a Brand

It takes more than a logo to stand out from the crowd and separate you from competitors. Your brand has to stand for something, you have a mission, a purpose, a voice.

Building your brand starts with understanding your target audience and your business. It’s part you, part audience. If you’re ready to step it up and stand out from the competition, you’re in the right place.

Want Your Brand to…

  • Identify and connect with your ideal target audience
  • Attract more new perfect clients/customers
  • Meaningfully stand out from competitors in your space
  • Apply your logo and branding correctly and consistently
  • Feel more confident in your brand perception
  • Grow/improve your brand awareness and impact
  • Get professional 1:1 strategy-based design

If you thought or verbally blurted out “yes” to the above points, then I think you and I might be a good fit. Feel free to reach out, and we can schedule a chat to talk about your business and brand goals.

How Does This Process Work?

Inquiry and Questionnaire

Please fill out the project inquiry form so that I can get an idea of your business goals and needs. I usually respond the same day for all inquiries. The more information you can include about your business, goals and any pain points you may have, the better. What are your current challenges, and what are you hoping to achieve?

If it seems like we’d be a good fit, I’ll send you a questionnaire to fill out. Your answers will help me better understand your business and if there’s a need to dive deeper with further questions during our discovery session as we move forward.

If you have a Pinterest board of designs you do or don’t like, then please provide me with that. Otherwise, we’ll work on creating one together, or I’ll use your answers moving forward to create mood boards for the creative direction you’re looking to move in later in the process.


Discovery and Project Options

After I review your questionnaire, we’ll schedule a discovery call via Zoom, Teams, or on the phone. We’ll discuss the answers to your questionnaire, services you’re interested in along with your brand goals, difficulties, typical project timelines, and best potential options for moving forward.

There’s no need to read through lengthy proposals. We can discuss everything on the call. I’ll offer my professional advice, pricing details, and I can recap the options for you in an email once we wrap up our chat.

Scope, Agreement and Invoice

Once we’ve had a good chinwag (chat) I’ll put together everything in writing if you’re ready to move forward. This is one comprehensive, plain English document that details the project deliverables, project outline, expectations, rights, timeline, and project investment, etc.

At this stage, to move forward with your project, all new clients are required to pay a minimum of 50% of the project investment up front. This secures your project with me along with a signed and dated project agreement.

Design and Revision Stage

And so it begins! This stage is pretty self-explanatory, I begin working on your designs here. This starts with your logo, as it’s the face of your brand and arguably the most influential part of your overall brand. Logos identify, and will have influence over the rest of your strategy-based brand identity design.

Your project investment includes up to 3 rounds of revisions. Based on my experience and previous projects, this is adequate to nail your logo and brand designs.

Delivery, Blast Off!

Once you’ve approved the designs, you’ll pay any outstanding project balance, and we’ll schedule a delivery date when you’d like to receive your project deliverables.

A send-off call is included with all projects. This is where we review your brand guidelines, any supporting files, and I answer any questions you may have for moving forward.

That’s it, you’re ready to blast off, go launch your new brand! 

The Complete Tailored Brand Identity Package

1:1 Service

I have a strict 1:1 policy with all clients. This means I’ll be working directly with one awesome branding client (maybe you) at one time. This allows me to dedicate my full attention to one project at a time. I fully believe in time commitments and superb communication. My goal is to make sure that each client not only receives beautiful strategy-based design, but they’re never left guessing during their design project. You’ll know that I’m working directly with you and only you, free from other possible project distractions.

Tailored Projects

I offer a unique approach to every project, tailored to each client’s needs. During our discovery session, you’ll be provided with worksheets and comprehensive questionnaire to dive deeper (as necessary) and help us both gather some clarity on your brand and brand direction. I’ll provide everything you need to work on discovering more about your business, brand voice, ideal customers and more. Your brand guidelines will help guide this and keep it consistent.

Complete Walkthrough

When your final files are handed over, I won’t leave you high and dry. I’ll provide you all the guidance you need and tools to make sure you know exactly what files are used for what application. This will give you the confidence you need to use and apply your brand correctly on additional items like your social media accounts, your tone in writing for your brand messaging, and beyond. I want to make sure you’re set up for success every step of the way!

Client Testimonials

Joe was excellent to work with in designing our logo and other branding art for our company… Followed through on all his timing commitments.

We highly recommend using Joe for any graphic design work you may need

Scott M

Owner, President, PAR

Joe did amazing work on our company’s marketing materials. We asked for a complete new look and he delivered perfectly on the first proof.

He had great communication, timelines and was very professional. We really enjoyed working with Joe

Lauren H

Owner, Elite Radiology Service

Joe was a pleasure to work with. The graphics for our new advertisements came out better than we could have expected. He is also very prompt and professional. Can’t wait to work with him again in the future!

Rachel Eliassen

Florin Gray Bouzas Owens LLC

Joseph’s work is remarkable. We are very happy with our end result. He built a logo in which we can build a brand around…
I would highly recommend for any work related to graphic design!

Jacob Peterson

Owner, The Listing

Thank you Joe! We finally feel like we are reaching the people who matter with our messaging and are making more sales with the right people, people we can actually help. We can’t wait to put into practice the rest.

Sasha Peterson

Founder, Zero Green

You can find more testimonials from amazing clients on Google

Frequently Asked Questions

How long do projects take?

Typically client projects take anywhere from 3 weeks to 3 months to complete, depending on deliverables. Every client has different needs, so feel free to reach out and discuss this with me.

Can we hire you for something other than branding?

I’m a logo and brand identity designer. That’s my specialty. Small or one off projects are better suited to a production designer or generalist. If you don’t have an established logo or brand identity and are looking to establish one, then we should talk.

Do you do web design?

I no longer provide website design or development. That in itself is a specialty, and I’d highly recommend finding a specialist firm or freelancer to handle this for you. They can reference your identity style guide that we develop through your branding to build the site for you.

If you need to consult with me on your website, I may be able to provide key information and insights as far as design and layout goes, to make sure your brand remains consistent and clear.

Can you help us write copy?

I don’t provide copy writing services, but can provide assistance for taglines, slogans, or other short messages during your identity design or as part of your messaging strategy and brand voice as needed.

What is brand strategy?

Brand strategy is the game plan for your business. It’s designed to help position your business and support brand identity, establish and follow long term positioning goals based on company vision, values, purpose and mission.  Your brand strategy defines these elements and influences the visuals and voice of your brand.

Recent Blog Posts

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How I Create a Brand Strategy

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Project Inquiry

I highly recommend reading about working with me before making an inquiry. Please include as many details as possible about your business, goals, and struggles. It’s my goal to not only help solve the creative struggles my clients face, but diagnose other potential problem areas and prescribe the best options and actions for all their brand design goals.

Let’s get you standing out from the competition and attracting ideal clients/customers.