How I Create a Brand Strategy

How I Create a Brand Strategy

When it comes to building a brand, there’s more at play than just a logo and some pretty visuals. Any professional brand designer knows this, and starts off every project from a strategy based foothold. Brand strategy in simple terms is: part of your business...
Psychology of Color

Psychology of Color

Picking brand colors is somewhat of an artform. I think designers and artist really overlook just how much of their own talent and expertise really goes into this. After all, it’s something we do almost day in and day out. So, since we’re so accustom to...