How I Create a Brand Strategy

How I Create a Brand Strategy

When it comes to building a brand, there’s more at play than just a logo and some pretty visuals. Any professional brand designer knows this, and starts off every project from a strategy based foothold. Brand strategy in simple terms is: part of your business...
Do I Need a Brand Style Guide?

Do I Need a Brand Style Guide?

So you’re here because you’re asking if you really need a brand style guide? Perhaps you’re talking to some logo and brand designers or firms, or maybe you’re wondering if that corporate identity style guide they make you follow at the office...
Does my Logo Suck?

Does my Logo Suck?

Have you ever asked yourself, “does my logo suck?” or “Do I have a bad logo?”. To my surprise, there’s a lot of people asking this on the internet. So beyond the clear pandemic of potentially bad logos, let’s answer this questions...